Rosen & Meents hit the road as a chain of shops in the year 1981
Both founders Avner Rosen and Gadi Meents were wind surf champions, which started windsurfers shops separately. Since their merger, the chain of Rosen & Meents specializes in bicycles windsurf and inline skates. In 2006 Uri Richter has joined the company as a partner and today Rosen & Meents is the biggest chain of its kind in Israel
:The vision of "Rosen & Meents" is
"FOR ENRICHMENT OF LIFE BY SPORT AND LEISURE CULTURE"
The style of the company is in accordance with the firms vision. The company's facilities are situated in the north of the country in a pastoral settings, in the middle of an avocado grove. Today "Rosen & Meents" is organized in two divisions : A wholesale division and a chain of shops
The wholesale division of "Rosen & Meents" has among its clients
MEGA SPORT, TOYS,R,US and 118 bicycle shops
TOP BRANDS ONE SHOP.
Rosen & Meents is the exclusive importer of the following bicycle brands
ROCKY MOUNTAIN, MERIDA, GT, SCHWINN, MONGOOSE, COLNAGO
. And private brands : TYPHOON, and VISION
:In the field of windsurfing the brands are
"NEILPRYDE", "F2", "JP", The wholesale division also imports accessories of world famous brands such as: "BELL""GIRO" helmets, HUTCHINSON and "IRC" tires, "SKS" accessories, "CASTELI bike clothes, DA KINE glove and TIME shoes, DT suspention spokes and hubs, ect . Further imports "Rosen & Meents" accessories for bicycles which are labeled as a Rosen & Meents Brand. Those accessories are sold wholesale and in the chain of Rosen & Meents" shops . There are three sales managers in the wholesale division, each manager has a Rosen & Meents truck that transport our merchandise to our clients on a steady weekly bases
The chain of "Rosen & Meents" shops has 16 branches From north to south: Nahariya, Kiryat- Motzkin, Afula, Carmiel, Haifa, Kastra-Haifa, Nataniya, Raanana, Rishon lezion, Petah-tikva, Modiin, Eilat and 3 shops in Tel Aviv. The size of the stores range between 100 and 600 sqm
All 107 employees of the firm are young sports-people .the merchandise they sell is a part of their lifestyle. They represent those issues from the feel of the sport. They are in their "Rosen & Meents" sportwear uniform and represent with a passion loyalty the leader brands that "Rosen & Meents" are their importers
Rosen & Meents is sponsoring the Tel Aviv riders club which has the name of
"Rosen & Meents team"
Rosen & Meents" is also sponsoring a group of talented bike riders and surfers.
THE COMBINATION OF A RICH CHOICE OF LEADING BRANDS AND REASONABLE PRICES MAKES " ROSEN & MEENTS" A LEADER IN THEI FIELD IN ISRAEL
five prescent from the company's profits are donated for "nature saving" purposes | 
